I believe in giving power back to the user. I try to envision the digital tools I build to be enjoyed at the user's discretion, rather than adding complexity to their lives.
When it comes to projects and organizations I work with, I like to understand the purpose of the endeavor and the context it comes from. Above all, there should be a solid reasoning to everything I work on.
I love this sentiment because it celebrates what I think it means to be a good designer. I believe in empathizing with users, whatever their situation. I am here to advocate for them, not to judge.