Designing Safer, Smarter Access to Paid Communities.
Role
Lead Product Designer
UX Research
Design Systems
Design Engineering
Timeline
THE OVERVIEW
Creators had concerns that prevented them from taking payments on our platform
Creators on Mighty Networks build vibrant, bespoke online communities, but even with a defined privacy and paywall structure in place, they couldn’t entice new members to join their communities while keeping out trolls, bots, or misaligned members. This caused community administrator stress, discouraged monetization, and ultimately impacted our platform's revenue.
THE CHALLENGE
THE SOLUTION
37%
Increase in-platform payment plans created
25%
Decrease in customer support help tickets
21%
of all new members are now on payment plans
THE KEY FEATURES
Step-by-step paid membership creation
Community creators can now easily create membership packages for their spaces with a step-by-step process.
Because this streamlined approach addresses creators concerns of feeling overwhelmed by the lengthy original form and provides clarity on the steps and editable options during and after plan creation.
Gating each membership
Multi-role application review
Community creators can assign community moderators to review applications without exposing sensitive payment information.
Because this alleviates the burden of community management solely on creators and grants them flexibility in hosting their paid memberships on our platform.
Confirmation to access paid content
Community creators can gate access to multiple content spaces within the community.
Because it accommodates for creators with various paid offerings for community members, each potentially requiring different screening requirements.
THE PROCESS
THE RELEASE
THE RESULT
37%
25%
21%
THE REFLECTION
Redesigning a legacy system, while maintaining speed to market was a unique learning experience
Simplicity is the product of good design.
Making payments online is a stressful ask, so the more clear and integrated the experience is, the better for users to take the final step to purchase. Keeping the experience simple, modular, and uniform across the platform leads to user familiarityDeveloping collaborative design processes make all the difference.
Collaborating with engineers throughout the design process lead to a smooth implementation of very complex user flows. As a designer, I have found that engineering is as important as any other stakeholder to ensure a successful feature launch.